Epstein Design Partners Cleveland, Ohio

Author Archives: kyle

Designer Brew

I began a beer blog about a year ago called ClevelandHops.com to get info out to the general beer loving public of Northeast Ohio. Around that same time, others began blogs as well, hitting on similar topics. There is a great beer scene here in Cleveland, take a look, Cleveland Beer Week starts tomorrow. Seeing that there are so many bloggers devoted to promoting all of the great breweries around town, I began to shift my focus to brewing my own beer. I became a homebrewer.

To me, home brewing enhances my knowledge of the beer making process. By no means am I an expert, but up to 8 batches of 5 gallon brewing now, I feel that I have a good grasp of what I am doing. So far, I have only been doing extract brewing which means that much of the grain used has already been transformed into syrupy substance to put into your boil. My next step will be moving up to “mashing” my own grains. For more info on mashing and other brewing lingo, check out brewwiki.

But the fun does not stop there. With every beer that I brew, I also design some art to go along with it. Sometimes it is a label, but future brews could be tap handles. Everything is connected; the name, the beer style, the font, the color. It is a little branded package for each brewing.

 

  • Imperial Fall Brown, Nut Brown Ale
  • Dark Passenger Oak Aged Russian Imperial Stout
  • Full Moon Coffee Porter
  • Poor Man's Smoked Porter
  • Mabon Autumnal Equinox Pumpkin Ale
  • Black Nugget Black IPA
  • Imperial Fall Brown, Nut Brown Ale
  • Dark Passenger
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It was a logical transition for me into brewing because of my interest in craft beer, but it does not take a beer nerd, geek or snob to get into it. There are plenty of resources for help getting started. Of course you can order online, but for the most part I like to purchase from local stores. The Brew Mentor, Warehouse Beverage, The Grape & Granary, Leeners are all local shops that can help get you started. There are also the Brew-On-Premise places, The Brew Kettle, Little Mountain and soon to open The BottleHouse. These are establishments that you can go to to brew a batch without having to buy equipment (or cleanup).

Brewing is a fun outlet and a getaway from the daily routine, but it also has a connection through design. In my digital world of immediacy, it has taught me to be more patient. One beer usually takes 4-6 weeks until it is ready to be enjoyed. But the most gratifying part of the process is sharing your brew with family and friends. Cheers!

Stocktoberfest!

Prost! Check out the Stocktoberfest materials that we designed for Xpedx‘s 2011 Fall Paper Preview. Hope to see you there tonight.

Xpedx invites you to see what’s on tap this fall from your favorite mills. All lines on display are made with only the choicest pulps, producing the finest grain. Join us in our yearly toast to to all things paper! Cheers!

Thursday, Oct 6 , 2011
4pm – 8pm

ClevelandHistorical Wins eTech Ohio Award

Recently, ClevelandHistorical won First Place in the eTech Ohio Apps Contest. Epstein Design Partners collaborated with DXY Solutions to build this dynamic application that showcases North East Ohio’s History for Cleveland State University’s Center for Public History + Digital Humanities.

“…Find interesting people, places and events in Cleveland history, and even take curated historical tours of the city. Each point on the interactive GPS-enabled map includes historical information about the site along with historic images from Cleveland’s top archival institutions. Many sites also include audio clips and short documentary videos based on the more than 500 oral history interviews from CSU’s Cleveland Regional Oral History collection.”

Check out the app for yourself. It is a free app available for both Android and iOS devices.

TEDxCLE 2011 Continues to Inspire

TEDxCLE 2011

For this year’s TEDxCLE, I was asked by organizers Hallie and Eric to shoot some photos for the event to which I gladly accepted the offer. Having attended the TEDxCLE 2010, I knew that it would be filled with inspirational talks and this year’s speakers hit on a few topics that I have an interest in: Food, Art, Community and History.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

Eat Local

Client, Chef Jonathon Sawyer’s talk, “Sustainability: Local, Practical and Profitable”, focused on the importance of eating local. He lives this motto with his restaurant The Greenhouse Tavern, which was Ohio’s first Certified Green restaurant.

Authenticity

Hearing Dr. David Franklin, Director of The Cleveland Museum of Art‘s talk, “Why Museums Still Matter”, was very inspirational. Being a Designer in a digital medium, it is important to snap back into a real, tangible world. A digital replica of a museum is just that, a replica. To truly experience something, you have to be immersed in it. He brought a couple of ancient carvings, over 5,000 years old from the Cleveland Museum of Art’s collection and held them as he spoke. The audience gasped at amazement that Dr. Franklin actually brought the items to his talk. Somehow the images on screen did not have the same effect as Dr. Franklin holding over 11,000 years of history in his hands.

Communal Spaces

There were a few related talks about the effect of community public spaces and their effect on cities. One of the statistics references was the fact that Public Spaces, more so than jobs or schools, is a deciding factor on where people choose to live. Seeing some of the plans for Cleveland’s Public Square flash up on the screen really got me interested in seeing what becomes of that development.

Preserving History

Talks on preserving history were another interesting topic to me. Working on the ClevelandHistorical app, I have learned a lot about the history of Cleveland. As the city moves forward, I hope that historic preservation is integrated into the plans for advancement. A lot of “what used to be” is no longer around as evidenced by the ClevelandHistorical app. Another good documentation on historic Cleveland is a documentary on Ideastream entitled “Downtown Cleveland“. I caught it on WVIZ but you can also view it online.

TEDxCLE has been a great event for the city. The Cleveland version of TED highlights a lot of local people, companies and organizations that are working to make our city relevant, our region stronger and our world a little better. If you get a chance to attend next year’s event, do it. All that it takes is a little motivation from one of these events to get your wheels turning on how you can get involved and get your ideas heard.

 

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Support the Arts: Heights Youth Theatre

The arts are very important to our community and Cleveland has no shortage of great arts organizations. This entry is part of a series of posts on the local arts scene is meant to help bring awareness of these organizations and hopefully generate some support.

The Heights Youth Theatre is a wonderful theatre group that has a cast ranging in age from Kindergarten to High School Seniors. It is has been around for over 50 years and is funded by the residents of Cuyahoga County through Cuyahoga Arts and Culture and the Ohio Arts Council. The performances are held at Wiley Middle School which provides a great theatre setting with an orchestra pit, professional lighting, sound and production.

Heights Youth Theatre (HYT) is a non-profit organization committed to providing quality children’s theatre on the East Side of Cleveland. Our Mission Statement says it best–the purpose of Heights Youth Theatre is “to entertain, educate, and inspire!”

Having two children, we try to convey the value of the arts. Sometimes it does not take much to get them interested. After taking the kids to a few stage performances from local theatre groups including the Heights Youth Theatre and the Near West Theatre, our oldest wanted to get involved. At the performance of Joseph and the Amazing Technicolor Dreamcoat we noticed a call for auditions to the next show at HYT, “The Wiz”. The next week, there we were, preparing for auditions and our son got the call, not only was he in, but he got a line. He is not the first “Epstein child” to get into an HYT production. The next few weeks we listened to the soundtrack over and over and he actually knows most of the songs and all of the characters’ lines. Maybe he will grow further in his next role, but he was happy to be in the Mice Squad and arrest the Lion before projecting his line, “Your cat was really flying there.” I think I will always remember that line.


There’s my son, third from the right, holding his tail.

The children in these performances are very impressive. Having gone to a few different productions, it is fun to see some of them grow in their different roles. A lot of credit has to go to all of the directors, volunteers and choreographers that put on these shows. This particular production has 115 children in the cast. Director, Treva Offutt, gets my respect for pulling this show together with a record size cast for HYT. Learn more about this show in this review in the Sun Press.

Get involved in the arts in your community, donate, volunteer, or just go to one of the performances.

Remaining shows:
Friday, March 11 & 18, 7 PM
Saturday, March 12 & 19, 2 PM

Thank you to the Heights Youth Theatre’s Executive Director, Pamela Fine, for permission in using the photography for this post. There are more photos on the HYT facebook page.


Ristorante Chinato Identity

Print’s Regional Design Annual is the most comprehensive survey of graphic design in the United States, containing 200 pages of award-winning work, and the only design annual organized by geography. Representing every region of the country, this issue highlights inspiring work from the Golden Gate to the Empire State. This year Print is celebrating their 30th Anniversary of the Regional Design Annual, and Epstein Design Partners is proud to be a participant.

Earlier this year, award-winning chef and restaurateur, Zack Bruell, announced the opening of Chinato, an old-meets-new Italian culinary concept on Cleveland’s East Fourth Street. Chinato, named after a flavorful Italian after-dinner wine enriched with herbs, is Bruell’s fourth restaurant within the city of Cleveland. Epstein Design stays true to the “old-meets-new” concept in the identity, menu’s, interior signage and website.

The walls of the restaurant are flooded with large murals of the Italian countryside which offset the sleek modern interior space. The soft sepia tones of italian vineyards and various street scenes, capture the richness and authenticity of Bruell’s food.

The American Graphic Design Awards is the four decade old flagship competition for GDUSA, and is open to everyone in the graphic arts community — graphic design firms, advertising agencies, inhouse corporate and institutional designers, publishers and other media. It honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.

Epstein Design has again been honored  with a number of projects in this year’s American Graphic Design Awards including:  The Cleveland Clinic Holiday Card and Global Medicine Brochure, The Ristorante Chinato Identity and Logo, The City of Mentor website and the LMA Sidewalk Sale Poster.

Krystal Glass Writing Boards

Epstein Design Partners Interactive Studio

Here are some more fun additions to the Interactive Studio, Krystal Glass Writing Boards. I have had my eye on these for some time, since a designer friend had shown them to me. We finally ordered a few and installed them in the studio. Not only do they look nice, but I am sure they will come in very useful in organizing projects.

Epstein Design Partners Interactive Studio

Here comes the neighborhood

Larchmere

Last Fall the Larchmere Merchants Association charged Epstein Design Partners with designing an identity for the commercial district. Since taking up residence on Larchmere Boulevard in 1998, we have seen a lot of businesses come and go, but the core businesses here are keeping the vitality of the neighborhood moving and the Larchmere Merchants Association has really helped to get the area more visibility.

There are many unique events happening here on Larchmere Boulevard. We are happy to be a part of some of these events by providing the design and communications. On Saturday, May 29th, don’t miss the “Larchmere Sidewalk Sale”. Then, Wednesday, June 9th through Sunday, June 13th is the “Patios of Larchmere” event that celebrates the great restaurants along the boulevard. Participating restaurants include the Academy Tavern, Felice, Flying Cranes, Larchmere Tavern, Menu 6 and Vine and Bean Café. There are more events planned throughout the summer, so stay tuned.

Download the Larchmere Events Flyers

TEDxCLE 2010

TEDxCLE

So I spent the [snow] day at the Capitol Theatre in Gordon Square attending Cleveland’s first independently run TED event, TEDxCLE. TED stands for Technology, Entertainment and Design. It was a diverse panel of thinkers and doers in the Cleveland area that ranged from medical, bio-fuels, culinary, entrepreneurial, fashion and transportation. You can see all of the panelists on the TEDxCLE website. The thing that tied all of these things together is not just geography, but the fact they all started with a vision and persevered to make their dreams happen. With their visions, they are also creating a better community. Whether it is a neighborhood shop or fashion designing with textiles made in the region and throughout the US, these talented panelist were great to hear their thoughts, their stories and how they made it or are making it happen.

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Our friend, Danielle DeBoe, owner of Room Service and creator of Made in the 216 had a great speech. It was all about her life, her path and how she finally came to realize instead of having a great idea and waiting for someone else to make it happen, she made it happen herself. She also spoke about how being a shop owner, you are not just a businessperson, you are part of the community. Her “dinner for strangers” idea sounds excellent and I cannot wait to attend.

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We were recently turned onto the HBO Original Series, “How To Make It In America“. After hearing Sean Bilovecky from Wrath Arcane speak, the plot of the series seems pretty close to their story. They continue to grow and this Fall will have a women’s line.

The entire event was inspiring and while there was no formal Q&A at the show, the panelists were all at Stone Mad afterward and were glad to participate in discussions with the attendees.

View non-flash photos.

Long story short, it is great to see these success stories in the Cleveland area, but these people are not satisfied with their accomplishments. They continue to seek growth, innovation for the betterment of the city, state, nation and world. I can’t wait to see what great things these people come up with next, better yet, they have inspired me to do something great as well.

I was lucky enough to go thanks to winning tickets from Cleveland Foodie’s blog.

Bruell Burger Tour

Working with Chefs, Restaurateurs and others in the food industry has it’s advantages. When one of our clients call upon us to help out with a rush job, we are happy to oblige. In this case, Zack Bruell needed to get some shots of his burger at his four local restaurants: Chinato, L’Albatros, Parallax and Table 45. It was our duty to get the shot (and also taste) these burgers. It was four days of burger heaven, Monday – Thursday were scheduled with a burger lunch.

The Chinato Burger
Chinato Burger
Tasty burger with watercress, mozzarella, red sauce and a cured meat (not sure what variety, will have to find out) on the underside of the bun. Has a meatball sandwich flavor about it. Served with Parmesan/rosemary pommes frites.

The L’Albatros Burger
L'Albatros Burger
Beautiful burger with melted cheese and béarnaise sauce. Served with seasoned pommes frites.

The Parallax Burger
Parallax Burger
Burger with lettuce, tomato, onion, bacon, melted cheese and a “galley sauce”. Served with shoestring fries.

The Table 45 Burger
Table 45 Burger
An All-American type of burger with bacon, onion confit, house made tomato jam, and smoked BBQ mayonnaise on a challah bun. Served with classic fries.

After “Bruell Burger Week” I think it is time for “Salad Week”.